Travel accommodation bookings can be an overwhelming experience, with a plethora of online travel agencies (OTAs) offering the "best deals". But direct bookings with property owners and hosts has become an increasingly smart option for discerning visitors in search of a personalized service and increased value. A series of misconceptions continues to haunt direct bookings, and it's a big help when a traveller doesn't fall victim to them. Let's bust them and debunk these 6 fallacies!
1. Myth: Booking Direct is Expensive
Everyone perceives that third-party website bookings have cheapest deals, but that isn't necessarily true. Booking with property owners and hosts directly excludes a typical 15-25% commission fees, taken out by OTAs, and thus, most times, one's getting an even better price when booking direct.
- Direct bookings avoid the 15-25% OTA commission fees
- Property owners often pass these savings to guests
- Guests may receive discounted rates or added perks
- Complimentary upgrades, free parking, or early check-ins are common benefits
2. Myth: Booking Direct Websites Lack Security
Booking direct websites have equivalent high-tech security protocols, including payments and encryptions, utilized at OTAs. Hosts are using secure tools to account for bookings and payment processes, such as: Bookinghook's booking system that integrates seamlessly into a Host's website and provides a secure payment process.
- Modern direct booking platforms use robust security protocols
- Direct bookings reduce the number of third parties handling your information
- Fewer intermediaries can actually increase security
- Secure payment processing is a standard feature
3. Myth: Booking Directly is Cumbersome
With modern property website platforms, it's made easier for guests with simple and effective navigation. In fact, direct bookings with a property simplify the whole processes with ease, including change date, cancel, and requesting specific extras. You're dealing with the property, and it's easier for everyone.
- Modern booking platforms offer intuitive user interfaces
- Direct communication streamlines the booking process
- Making changes to reservations is often simpler
- Special requests can be handled more efficiently
4. Myth: OTAs Always Have the Best Price Guaranteed
Often Hosts have direct booking campaigns with discounts, bargains, and packages not accessible through any OTA channel. Some Hosts even guarantee guests that bookings direct with them have the best price, assuring them not to miss out.
- Exclusive direct booking discounts are common
- Special packages may only be available through direct booking
- Many hosts offer best price guarantees
- Loyalty programs often provide additional savings
5. Myth: Direct Bookings Can't Be Modified or Canceled Easily
In fact, direct bookings even have lesser restrictions when changing your date, cancel, and requesting specific extras when communicating with hotels yourself directly. On OTAs, guests have additional channels, creating a slow down in communications.
- Direct communication with hosts enables faster changes
- Modification policies are often more flexible
- No intermediary means quicker response times
- Special circumstances can be handled with more understanding
6. Myth: Customer Service is Easier Through an OTA
OTAs serve as go-between, and, therefore, resolving a problem can become a tedious and lengthy exercise. Booking a property directly with them introduces them to its most experienced and knowledgeable staff, and direct booking can result in a quick, personalized service.
- Direct contact with property staff provides expert assistance
- No intermediary means faster problem resolution
- Personalized service tailored to your specific needs
- Local knowledge and insights enhance your stay
Conclusion
As we've debunked these common myths, it's clear that booking directly with property owners offers numerous advantages. From better prices and enhanced security to personalized service and greater flexibility, direct bookings provide value that OTAs often can't match. Next time you're planning a stay, consider reaching out to the property directly – you might be surprised by the benefits you'll receive.
